Looking for Alabrandi and the Simple Gift Essay

Good morning teachers and fellow students. The idea that we continue on as we are: unchanged, unchanging is unbelievably illogical. In a time and world where things are constantly changing, it is impossible to be in existence without being affected by the process of change. Changes are inevitable, and they are happening everywhere around us. This idea is portrayed in the Prescribed film â€Å"Looking for Alibrandi† and my ORT The Simple Gift by Steven Herrick. The meeting of two personalities is like the contact of two chemical substances if there is a reaction, both are transformed. This quote by Psychologist Carl Jung is clearly evident in both texts looking for Alibrandi and The Simple Gift. During the opening scene of the film looking for Alibrandi there is a Qantas plane taking off or departing likewise in the Simple Gift the symbol of Change is more dramatic with Billy illegally riding the freight train out of town; he is unsure where he will end up. This is very contrasting to the symbolism of leaving in looking for Alibrandi where Josie believes she knows exactly what she wants to do, where she wants to go and who she wants to marry. Josie Meets Jacob Coote from cook high at a public speaking event, the two have an instant reaction it could even be described by chemical. Josie and Jacob are portrayed as opposites Josie’s believes that she is better than Jacob. When the Sydney schools have the first social event of the year Josie looks to John Barton (the son of the national liberal party leader) But john never asks her it is Jacob that asks her to dance, Jacob Says â€Å"It’s a pity you’re not school captain we could have been perfect† this highlights that Jacob is aware of Josie’s views towards him. In The Simple Gift Billy’s life changes significantly, as does Old Bill’s. When readers first get to know Old Bill, the technique of recounting is used as we learn why he is a homeless man. When Billy enters Old Bill’s life, he is prompted to change the way he lives. At first, Old Bill opposes these changes, as he swears â€Å"piss off kid†. He then begins to accept the changes as we observe him getting up early, having showers and quitting drinking. Old Bill’s attitudes towards change develop through the novel and by the end, he looks forward to change as he deals with his past When Billy first becomes homeless I believe that this moment is the catalyst for change in Billy’s life. Billy meets many challenges in this new place, such as where to sleep and where to find food. He meets these challenges head up, as he is determined to enter this new world and make a new life for himself. He sleeps in an old train carriage, and most of his meals are scraps from McDonalds. His attitude towards this change is enthusiastic and he feels that this change is beneficial for him. Josie meets thernominal challenges also with the death of John Barton, Josie’s world is thrown into turmoil and Josie seeks answers as to why someone like John Barton with all the things he had going for him would commit suicide. And asks the rhetorical question â€Å"I wonder what his parents will do with the sheets, will they throw them away or will they scrub and scrub so that they can always sleep on them.† Josie is in an emotional state for quite a while. One day on the train Josie and Jacob cross paths and Josie has a break down, Jacob comforts her. I believe that this is the catalyst of change for Josie between her and Jacob. Josie’s Initial reaction to her father Michael Andretti coming back into her life was nothing short of her dismissing him as a useless selfish object. This is parallel with the reaction of Billy towards his father. This is supported by the extracts ‘soulless tyranny’ of â€Å"the old bastard’ his father. This technique of expletive language is used to depict the poor relationship he shared with his father. I believe that Josie chooses to have a positive relationship with her father when she calls him after Josie hits Carly with one of her ancient history textbook. Michael gets Josie out of trouble at school and also changes Josie’s perception about fathers Josie now believes that fathers have a use, she is also growing quite fond of her father. Josie now stays at her father apartment on Sydney harbor on most weekends and enjoys spending time with her father. In the closing scene of the film it is exactly one year later on tomato day again and the picture quality is a lot sharper this conveys that Josie is clear about her decision to be there and even invites her friends over this time. The key idea conveyed in both â€Å"Looking for Alibrandi† and â€Å"The simple Gift† is quite nicely summed up by â€Å"The meeting of two personalities is like the contact of two chemical substances if there is a reaction, both are transformed† this is clearly evident in both with Josie’s relationships with Jacob Coote and her father Michael Andretti and Also for Billy with his relationships with Old Bill and Caitlin.

Five Factor Theory

One of the long held goals of psychology has been to establish a model that can conveniently describe human personality and disorders therein, with the intent to use this model in the remedying of personality disorders and improving general understanding of personality. Currently, a handful of models have risen to prominence, and have thus far stood the test of time. Some models are more generally accepted than others. Support for some models seems to come and go in cycles. One of the more prominent models in contemporary psychology is what is known as the five-factor model of personality. This theory incorporates five different variables into a conceptual model for describing personality. These five different factors are often referred to as the â€Å"Big 5†. The five-factor theory is among the newest models developed for the description of personality, and this model shows promise to be among the most practical and applicable models available in the field of personality psychology. Thorough critical attention is given to the proposal that the five-factor model is in fact a great theory. As it became evident to many psychologists that, mathematically, combinations of five factors were useful in describing personality, there was a need to clearly define what these factors were. Indeed, this process led to some dissent in the ranks. One dissenter from the five-factor theorists was renowned psychologist H. J. Eysenck. Eysenck felt that, due to overlaps in the five factors and their correlates, in fact a three-factor model was more appropriate and accurate. His theory is called the PEN model (which stand for psychoticism, extroversion, neuroticism), or sometimes is even shortened to the two factor E-IN model (extroversion-introversion, neuroticism). Many psychologists support Eysenck's PEN model. However, of the major â€Å"factor-analytic models†¦ the Big Five dominates the landscape of current psychological research† (Ewen, 1998, p. 141). Through extensive debating and experimenting, there is currently a general consensus in the realms of scholarly psychology as to the identity of the five factors, and their basic interpretations and values to analysis of personality. The five factors are extroversion-introversion, neuroticism, agreeableness, conscientiousness, and openness. Extroversion has long been one of the traits that has appeared in factor-analytic models, and is one of the two traits to appear in both the five-factor model and Eysenck's PEN and E-IN models. Extroversion also is sometimes referred to as social adaptability, though the popularity of this term seems to be waning. Extroversion is defined as a trait characterized by a keen interest in other people and external events, and venturing forth with confidence into the unknown. Neuroticism is the other trait to play a role in most of the contemporary factor models for personality. In some studies, adjustment is examined as a factor, instead of neuroticism. In this case, higher scores will indicate a positive result, consistent with the other four factors. This is because the term neuroticism has an inherent negative denotation (Bradshaw, 1997). The bases of neuroticism are levels of anxiety and volatility. Within these bounds, neuroticism is a dimension of personality defined by stability and low anxiety at one end as opposed to instability and high anxiety at the other end. Openness, agreeableness, and conscientiousness are all terms with which most people outside the realm of psychology are familiar. In general, openness refers to how willing people are to make adjustments in notions and activities in accordance with new ideas or situations. Agreeableness measures how compatible people are with other people, or basically how able they are to get along with others. Conscientiousness refers to how much a person considers others when making decisions. As with the two factors in the big five from Eysenck's E-IN, these three are also placed on sliding scales. These three scales, like neuroticism and extroversion, slide between their limits to give a clear picture of personality. The limits of these scales give a clear idea of their applications and are defined as trusting and helpful versus suspicious and uncooperative (agreeableness), hard working and reliable versus lazy and careless (conscientiousness), and nonconformist and creative versus conventional and down-to-earth (openness). Never the less, there are many other theorist who have evaluated the five factor theory in a much boarder aspect. These researchers began by studying all known personality traits and then factor- analyzing hundreds of measures of these traits in self-report and questionnaire data, peer rating and objective measures from experimental settings in order to find the basic, underlying factors of personality. The big five factors of personality are five broad domains or dimensions of personality which have been scientifically discovered to define human personality at the highest level of the organization. These five over-arching domains have been found to ontain and subsume more or less all known personality traits within their five domains and to represent the basic structure behind all personality traits. They have brought order to the often-bewildering array of specific lower level personality concepts that are constantly being proposed by psychologists, which are often found to be overlapping and confusing. These five factors provide a rich conceptual frame work for integrating all the research fi ndings and theory in personality psychology. Three sets of researchers have worked independently for decades on this problem and have indentified generally the same Five Factors. They are Goldberg at the Oregon Research Institute, Cattell at the University of Illinois, and Costa and McCrae at the National Institutes of Health. These three sets of researchers used somewhat different methods in finding the five traits, and thus each set of five factors has somewhat different names and definitions. However, all three sets have been found to be highly inter-correlated and factor-analytically aligned. The Big Five Factors are commonly known as Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism, also Known as OCEAN or CANOE. OPENNESS Openness is a general appreciation for art, emotion, adventure, unusual ideas, imagination, curiosity, and variety of experience. The trait distinguishes imaginative people from down-to-earth conventional people. People who are open to experience are intellectually curious, appreciative of art, and sensitive to beauty. They tend to be, compared to closed people more creative and more aware of their feeling. They are more likely to hold unconventional beliefs. In addition, people with low scores on openness tend to have more conventional, traditional interest. They prefer the plain, straight forward and obvious over the complex, ambiguous and subtle. They may regard the arts and sciences with suspicion, regarding these endeavours as abstruse or of no practical use. Close people prefer familiarity over novelty. They are conservative and resistant to change. CONSCIENTIOUSNESS Conscientiousness is the tendency to show self-discipline, act dutifully and aim for achievement. The trait shows a preference for planned rather than spontaneous behaviour. It influences the way in which we control, regulate, and direct our impulses. Conscientiousness includes the factor known as Need for Achievement or NAch. It is obvious that the benefits of conscientiousness are high. Conscientious individuals avoid trouble and achieve high levels of success through purposeful planning and persistence. They are also positively regarded by others as intelligent and reliable. On the negative side, they can be compulsive perfectionists and workaholics. EXTRAVERSION Extraversion is characterized by positive emotions, surgency and the tendency to seek out stimulation and the company of others. The trait is marked by pronounced engagement with the external world. Extraverts enjoy being with people and are often perceived as full of energy. They tend to be enthusiastic, action oriented individuals who are likely to say â€Å"I most certainly will! † or â€Å"Come on let’s go! † to opportunities that will excite them. When placed in groups they are likely the first to talk, and assert themselves, just to draw attention to themselves. However, Introverts lack the exuberance, energy and activity levels of extraverts. These individuals tend to be quiet, low-key, deliberate, and less involved in society. Their lack of social involvement should not be interpreted as shyness or depression. Introverts simply need less stimulation than extraverts and more time alone. AGREEABLENESS Agreeableness is a tendency to be compassionate and cooperative rather than suspicious and antagonistic towards others. The trait reflects individual differences in general concern for social harmony. Agreeable individuals value getting along with others. They are generally considerate, friendly, generous, helpful and willing to compromise their interests with others. Agreeable people also have an optimistic view of human nature. They believe people are basically honest, decent and trustworthy. On the other hand, disagreeable individuals place self-interst above getting along with others. They are generally unconcerned with others’ well being and are less likely to extend themselves for other people. Sometimes their scepticism about others’ motives causes them to be suspicious, unfriendly and uncooperative. NEUROTICISM Neuroticism is the tendency to experience negative emotions, such as anger, anxiety or depression. Emotional instability it is sometime called. Individuals who score high in neuroticism are emotionally reactive and vulnerable to stress. They are more likely to interpret ordinary situations as threatening and minor frustrations as hopelessly difficult. Their negative emotional reactions tend to persist for unusually long periods of time, which means they are often in a bad mood. These problems in emotional regulation can diminish the ability of a person scoring high on neuroticism to think clearly, make decisions and cope effectively with stress. However, on the other end of the scale, those who score low in neuroticism are less easily upset and are less emotionally reactive. These individuals tend to be calm, emotionally stable, and free from persistent negative feelings. Freedom from negative feelings does not mean that low scorers experience a lot of positive feelings. Frequency of positive emotions is a component of the Extraversion domain.

Australian Education Growing In University †Myassignmenhelp.Com

Discuss About the Australian Education Growing In University? Competitive business environment is significant for the business organizations regarding gain the competitive advantage. The main of this marketing plan is to analyse the marketing and competitive environment of the CQ University. Though, different external environment factors are considerable for the University for increasing the global presence towards the different competitors. At the same time, it may create the problem for the University brand while applying the competitive strategy for measuring the academic performance of the students. On the other hand, University analyses the different external factors for evaluating the marketing and environmental analysis like PEST analysis, competitor analysis, segmentation and targeting, SWOT analysis, value and brand positioning, marketing mix strategy, and budget allocation. Consequently, these external factors may help to improve the University performance and environment. CQ University is the one of the largest regional University of the Australia, which is situated in the North Rockhampton, Australia. Over more than 35000 students are registered in the University in various programs (CQ University Australia, 2017). Though, University provides more than 300 courses in 25 campuses in more than 20 locations. This indicates the goodwill of the University is strong in the Australian education sector. In doing so, University rejoices the 25 years anniversary as a regional University in the Australia. Moreover, it provides the flexible study environment to their students so that it can improve their learning’s and skills. On the other hand, University offers various academic courses like research, graduate, post graduate, and vocational courses. In order to provide better education and training, University amalgamate in 2014 with CQ TAFE. Moreover, University is also focused towards the research activities through collaboration and partnership with t he community and industry. In this manner, University achieved an award of Excellence in Research Australia (ERA) in 2015 (CQ University Australia, 2017). Instead of this, University future marketing plan is to conduct the various courses and research activities through distance learning. Marketing plan of CQ University is to enlarge the student skills and knowledge thereby; they can easily face the future global challenges. Similarly, there are different factors, which are increasing the demand of CQ University such as it provides the good learning to their students through the highly experienced tutors (Kassens-Noor, 2016). Concurrently, University supports in different online vocational courses, conduct training programs, and conduct various research activities. Here analyze the market summary and demand estimation of CQ University trend Above diagram depicts the student admission ratio in the CQ University. It shows the ratio of graduate and postgraduate students are continuously rising. It indicates that the enrollment of international and local students may get a rise in the future in different academic programs. Thereby, it helps to increase the market share of the University as well as it raises the opportunity for quality education in the Australia (Braun, et al., 2014). However, University facilitates to provide the good learning environment to their students, which will help to create more demand towards the different programs of University. At the same time, University provides the different research activities, online courses and vocational courses, which will quite helpful to attract more students towards them. CQ University is the leading regional University in Australia. In order to increase the academic courses, University should identify the people who have an interest in higher studies.   Further, the target market of the University should be domestic and meritorious students. Concerning this, University should conduct the advertisement campaign in their neighbourhood countries so that it can retain and attracts the more students (Hemsley-Brown and Oplatka, 2015). Likewise, University marketing plan is to achieve the target of 50000 students across the global. This can be done through the students studying in the school and other sources.   Moreover, Australian education sector is continuously rising. Thus, it can be said that University has sufficient space to spread the information across the Australia. Over the years, Australian education is raising thereby, many of neighbouring countries students are getting enrolled in the Australian universities. Concerning this, Australian Bureau of Statistics is also indicated that the no of admission is increasing over the period. Although, 14% Australian adults opting the further higher studies. Here use the PEST analysis for the CQ University in terms of analyzing macro environment of the University. Large no of international and local students are enrolled in the Australian University due to effective courses, research activities, and training. Political factor is quite effective for the CQ University, because the stability of the government is existing in the Australia, thereby, government is already invested the $200,000,000 amount annually in order to provide quality education to international as well as domestic students. For this, University can easily invest more in academic activities, social activities, and research and innovation activities (Ho, 2014). On the other hand, economic conditions of the Australia and neighbour countries have been improved. High employment rate is quite effective for the University in terms of large quantity of students registered in different courses (Feng and Liu, 2017). For this, students can easily get the higher education through loans. Australian people having a high living standard, which demonstrates the level of education is high. Higher education level enables the University to retain more students towards the different courses. Concurrently, high literacy rate would be helpful for the University regarding retain more students (Shabanova, et al., 2015). Concerning this, University grants the permission to their students in terms of making the unity inside the diverse classroom. Despite to this, Australian government invests the large amount in the research and innovation, and technology. This will be helpful for the University to spread the information in different campuses as well as it enhances the skills and knowledge of the tutor and students (Ab Talib, et al., 2014). Similarly, University slowly moves towards the digitalized campus. For this, it switches their different courses through the online gateway. This will significantly increase the student’s ratio in the University different campuses. Mean while, University facilitates to provide the Wi-Fi connectivity to their students and tutors in order to teach in a better way as well improves its productivity at the global level. CQ University has effectively provided the learning environment to their students. At the same time, there are different competitors of the CQ University, which provides same courses such as The University of Melbourne, University of Technology Sydney, The University of New South Wales, Victoria University, Western Sydney University, and Australian National University. Despite to this, some global competitors of CQ University is the National University of Malaysia, University of Tokyo, National University of Singapore, and RMIT University. Though, these universities are also competing with each other regarding same courses for gaining more market share in Australia (Fleisher and Bensoussan, 2015). In order to take a competitive advantage, University offers the distance education and research courses through online to their students, which can be helpful to increase the University feasibility (Hollensen, 2015). Similarly, highly qualified and globally staff would be helpful to increase the University presence in the different subject field like natural science, social science, media and communication, engineering and so on. Moreover, University also enjoys the competitive advantage through effective research activities. In the current environment, students of University are satisfied with different running courses. Though, University more focuses towards the social innovations, students empowering, which strengthens the student’s skill and knowledge. Thus, there are some other competitive factors of the University are learning environment, tutor support, effective R & D activities, and good corporate governance (Luxton, et al., 2015). CQ University is also tie up with di fferent universities and industry so as to fulfil the required skills. This can be helpful to increase the student’s employability. Apart from this, the aim of the Australian Universities is to overcome any issues, which may impact on the student academic performances and college campuses. Likewise, Competitors aims to provide every type of academic support and guidance to their students. The objective of the every University is to become the largest Australian University as well as to become the role model of other global universities. On the other hand, promotional marketing of the Universities is to promote the different courses through social media network and other promotional tools, which can be helpful to increase the University presence towards more people (Hubbard, et al., 2014).   Here analyzes the strength, weakness, opportunity, and threat of the CQ University as follows:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   High goodwill of the University  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Provide more than 300 courses on 25 campuses  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Award of Excellence in Research Australia (ERA)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tutors support in academic  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Harder to implement changes in different campuses at the same time (Bull, et al., 2016).  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Large competitors regarding same courses  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Different location creates the problem while implementing any new changes  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Australian government support the higher studies  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Local schools students may create the opportunity for the University in terms of retaining more students.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   University may face the problem related how student obtain visas for higher studies  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fear of losing academic faculty due to a good opportunity (Mackay, et al., 2016). CQ University is one of the largest Australian regional universities, which has created its own brand image across the Australia. Though, there are different factors, which are created the value for the University such as tutor’s support, quality education, learning environment, effective research and innovation, and more than 300 programs (Gengler and Mulvey, 2017). Similarly, University strengthens the skills and capabilities of the students through providing effective teaching methods and training.   In terms of value, University has five values, which underpins the students and staff regarding participation in different campus activities. For this, University design the effective study culture, which creates the develop opportunities for the students. Likewise, effective values enable the University to maintain the good relationship with its stakeholders (Sirianni, et al., 2013). CQ University should participate at a global level in terms of research activities in such a way that it presents good track record. Moreover, it should create the buzz towards its different courses so as to raise its marketing. In context brand positioning, University must create the positive learning environment in such a way that student can easily learn multiple things and raise its skills through other activities. As a result, it can be helpful to improve the quality education and productivity of University, which may positive impacts on the University brand positioning (Khanna, et al., 2014).  Ã‚   Further, CQ University increases the employability and capability of their students through collaboration with different colleges and universities. Thus, above values are significant to raise the brand positioning of the University. Though, effective research innovations and ideas have also generated the values for the community. This can be positive impacts on the brand position of the University. In the current education era in the Australia, the aim of the CQ University is to facilitate to offer the specialize education and conduct various training programs for enhancing the academic performances and students employability. Simultaneously, University has also an aim to coordinate with different sponsorship activities and its suitability, which will be helpful for the students regarding facing the global challenges (Eteokleous, et al., 2016). Moreover, University plan will align the high education programs and conduct the research seminars so as to improve the practical skills of the students. Likewise its plan is to invest the huge amount on extracurricular activities, which helps to raise the sustainability of the University.  Ã‚   On the other hand, promotional objectives of the University for 2018 are to spread the academic excellence of the University of the Australia. Concurrently, the future promotional objective of the CQ University is to attract the international students towards the different academic courses.   Another promotional objective is to build up the corporate image of the University around the world so that more students will enrol. University also reflects his promotional strategy by effectively using the social media (Stelnicki, et al., 2015). This can be helpful for the CQU in terms of his effectively academic excellence.   CQ University is largely based on the traditional approach, it has a large no of Face book followers. Concerning this, approx 62890 followers like the University page on Face book, which has a positive impact on the more people. Marketing mix strategy is significant for the companies while promoting the new products. There are different types of marketing mix strategy that can be used by the CQ University like price, place, promotion, and product (Huang and Sarigà ¶llà ¼, 2014). For this, product shows the different academic courses, which are offered by the University is like graduate, vocational courses, post graduate, PhD Courses, and research. However, pricing strategy of the University is different as per the local and international students. At the same time, University is also fixed the process of different courses through different aptitude exams like GRE, SAT, and GMAT. Further, there are different promotional tools that can be used by the University while promoting the di fferent courses such as a magazine, email, WebPages, Uninews, newspaper, Facebook, online ads, yellow pages, banners and leaflets, and digital signage (Fan, et al., 2015). Thus, these tools are effective to enhance the brand image of the University towards the more people. Similarly, above tools are also helpful to retain more international students in respect of the different academic courses. Along with this, University especially uses the social media for images, which can be helpful to reach out to more students. Further, University is located at North Rockhampton and its main aim is to provide the effective learning to their students in open environment. Thereby, University provides the online platform to their students for registering its name in different academic courses (Armstrong, et al., 2014).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As a result, this strategy is effective for the University while promoting the new academic courses. In terms of future marketing strategy, University should take participate in special fairs and college associations, which can be helpful for the students to getting learn more things in the future.   Competitive strategy helps the organization to gain the competitive advantage.   There are a different competitive strategy that can be used by the CQ University such as cost leadership, cost focus, differentiation leadership, and differentiation focus. Therefore, CQ University is used the differentiation strategy, because it helps to target the international and domestic students towards the academic excellence and different more than 300 academic courses. Along with this, it offers the different quality programs and vocational courses, which is significant to strengthen the competitive edge of the University (Santandreu, et al., 2015). This strategy creates the value for the University thereby; student gets attract more and enrolled them.   The following table summarises the media and budget allocation of the CQ University Media and Budget Allocation for 2018 Collaboration with industry and Universities Above table depicts that the media and budget allocation of the CQ University. This indicates the CQ University make the investment plan for future with the help of different media, it means it invest the $40000 in different academic and research activities in 2018. This can be helpful to raise the University presence at the global level (Zhang, et al., 2016). Consequently, it will be quite helpful for the university in terms of more students enrolled in different academic courses. Here analyses the current position of the CQ University through BCG Matrix Above diagram shows the four quadrants of the BCG matrix, this indicates that the CQ University offers the various academic and vocational courses, which comes from the cash cow quadrant. Because of this, University has low growth as compared to other top Universities in Australia. Meanwhile, the market share of the university is high. Though, it has the opportunity to grab the star through effective strategy related to providing the effective student's solutions (Shanbhag, et al., 2016). On the basis of above analysis, it can be examined that the CQ University is leading the regional University of the Australia. It can be analyzed that the more than 35000 students are enrolled in the different courses in 25+ campuses. Simultaneously, tutor support and effective courses would be helpful for the University in terms of attracting more students. It has also analyzed that the marketing mix strategy improves the University growth. Further, all external factors are quite effective for the University in terms of proving quality education as well as retain large students. University gains the competitive advantage through differentiation strategy. University constantly focuses towards the student learning’s and employability, which may help to increase the brand image of University at the global level.   However, it allocates the fixed budget of $40000 for 2018 in terms of more feasibility of University courses and its excellence.   Concurrently, values of Universi ty are quite helpful to maximise the brand positioning. Ab Talib, M. S., Hamid, A. B. A., Zulfakar, M. H., & Jeeva, A. S. (2014). Halal logistics PEST analysis: the Malaysia perspectives.  Asian Social Science,  10(14), pp.119. Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014).  Principles of marketing . Australia: Pearson. 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Journal Article Review - Phonemic Awareness Essay

Journal Article Review - Phonemic Awareness - Essay Example Performance of other abilities such as sound-based tasks and other related activities can be performed. Although this is the case there are differences in the performance of children with CI and those with normal hearing capabilities. In terms of the phonological awareness (PA) for children with CI, learning phase that is protracted and long can be observed. Controlled tasks and revealed no significant difference from the normal children (Spencer and Tomblin, 2008). Based on the objective of the study that is to present a comparative analysis in the different hearings properties such as phonological awareness in relation to CI use, it can be perceived that the research conducted was able to achieve such goal. The exercises and tests that had been undertaken can be considered simple yet were able to clearly present the needed data. Variation in the use of tasks to test the hypotheses can also be observed in the research undertaken. These characteristics of the results are important in the characterization of the success of the study. It can be perceived that the methodology had been able to cover the possible points that are needed to be included in the area under study. Aside from the methodology undertaken, the presentation of the data and the analysis of the results had been presented in a commendable manner. Important characteristics of the organization of data are simple, clear and can easily be analyzed and understood. The presentation and development of the paper can also be considered important. For the said paper, the ideas and concepts had been developed and presented clearly and segregated properly for better understanding. The presentation of pertinent data related to phonological awareness is also essential. Included in the tasks under study are rhyming tasks, blending words task and Elision task which are determinants of the capabilities of the CI children in relation to learning how to read (Spencer and Tomblin, 2008). These

Management of Human Resources 6 Essay Example | Topics and Well Written Essays - 1500 words

Management of Human Resources 6 - Essay Example Patton-Fuller Community Hospital states its mission and objective as being the treatment of the most important health concerns – the patients. It also states that it is keen to provide healthcare services that are carefully designed to effectively meet the patient’s needs at every stage of their lives. Patient care is their most important job. The hospital also seeks to ensure that a patient’s stay at the hospital is the most pleasant experience possible for the patient (Patton-fuller Community Hospital). A good method that can be used to effectively analyze Patton-Fuller Community Hospital’s human resources contribution to the organization’s missions and objectives is to conduct a SWOT analysis. A SWOT analysis is crucial in the establishment of an organization’s strength’s, opportunities, weaknesses and threats. The analysis is seen to force an organization’s management to carefully take an objective look at the external (threats and opportunities) and internal (weaknesses and strength) aspects of its overall operations so as to be able to identify both the areas of concern and those of opportunity. This will enable them to be able to take actions that will be necessary to help increase or defend the organization’s market share (Walker & Miller, 65). The human resources at Patton-Fuller are seen to offer several key strengths that can be seen to actively contribute towards the support of the organization’s objectives and missions. Key among these strengths is the fact that the hospital boasts of employing a stable and experienced workforce across the board in all departments (Wilson, 147). This has played a pivotal role in ensuring that the medical procedures and every day operations at the hospital run smoothly and effectively. This is seen to be in line with the hospital’s objective of ensuring that a patient’s experience is as pleasant

Enterprise and Business Development Essay Example | Topics and Well Written Essays - 2750 words

Enterprise and Business Development - Essay Example (According to the poll of An IoS/Sunday Mirror MORI more than 5.8 people, during the election campaign of 1997, were influenced by the voting preferences of Richard, 36 percent of the readers of Financial Times said that their decision would be influenced by Richard choice. (The Independent Sunday, April 13, 1997 p19. Title: Election 1997: Taking Branson seriously.(Features) Author: Stephen Fay). Apparently no one could predict on July 18, 1950 when Richard Branson was born that this boy would become one of the most successful entrepreneurs in the history of Britain. He was born in the family that had had the long history of legal occupations. Three generations of Branson were educated as the lawyers (Daily Telegraph, Family Detective An investigation into our hidden histories. This week: Richard Branson., Weekend, May 14, 2005). It is doubtful whether he has inherited any of love or interest for law from his farther's side, but the experience and love for flying of his mother and aunt -Evette and Clare -might have influenced him and produced this well known desire for flight and adventure. Those people, who read his biography, understand that even in his early childhood he received an upbringing that infused him with pertinacity and alacrity - vital elements for every entrepreneur. His mother always tried to cultivate independence in Richard. According to Richard autobiography, she asked him to find the ways among the fields to their home, when he was four years old, she also several years later made him to cycle to another city situated fifty miles away in order to teach him the sense of the direction.; besides children in their family were taught to work hard, and not to be selfish. ( Richard Branson Autobiography, Chapter 1: A family that would have killed for each other. 1950 - 1963) In spite the fact that he was taught to be independent, his strong connection with his family as well as his upbringing in the spirit of collective and friendly team was, as one can guess, responsible for the difficult, unpalatable times that he experienced in Scaitcliffe -boarding school where he was sent by his parents ".. I loathed being sent away from home at such an early age, and have always vowed to myself that I would never send my children to boarding school until they were of an age to make up their own minds about it." ( Richard Branson Autobiography, Chapter 1: A family that would have killed for each other. 1950 - 1963). The problems were exacerbated by the fact that he suffered from dyslexia, though they were mitigated, up to the point by the fact that he excelled himself in sport. But after the injury of his knee he was unable to participate in any sport games, and because Richard could not rely solely on his academic records that were far from being brilliant he was s ent to another school- Cliff View House. He was not sucessfull there either, and in 1968 he had to leave the school with few qualifications. In 1971 he opened Virgin Mail Order Records. The Virgin Record- the byword of his success in business was found as an accident (Robert Scheinfeld , The Eleventh Element : the key to unlocking your master blueprint for wealth and success , p.116). By the time of the launching of V, Records project he had already had bad experience with the magazine that he

CH s 310 - Summary In Your Own Words Essay Example | Topics and Well Written Essays - 250 words

CH s 310 - Summary In Your Own Words - Essay Example The song exists in the album Los Lobos del Este de Los Angeles produced in 1978 by Los Lobos. El Tilingo Lingo epitomizes the approaches, experiences, and attitude of Mexican laborers and farmworkers. The song El Tilingo Lingo Jimenez comprises outstanding lead melodies based on the rhythmic styles of requinteros like uis DelfiƒÂ ­n and Lino ChiƒÂ ¡vez. El Tilingo involves syncopated and vigorous plucking on twin harps and involves profound play of guitar accompanied with five sequences of strings, which adds the appeal to the listeners. The singers appear lively and all through, they show intricate percussive and unique footwork and the instruments. Singer Conjunto Hueyapan seeks to integrate the zapateado into the son both as separate and integral integrity during the performance. In addition, El Tilingo Lingo Jimenez displays colorful and brilliant lead vocals. They help exhibit elegant jarocho singing panache. Thus, the song is an absolute passion and essential constituent of

Information Technology in Retail Pharmacies Term Paper

Information Technology in Retail Pharmacies - Term Paper Example The reason is the lack of exposure and experience. These problems can be easily resolved by incorporating development plan and strategies. Information technology is one of the fastest growing fields. The changes and the advancements in the technology contribute to the advantages and the popularity of information technology. Information technology is implemented in almost all types of industries and this helps in the improvement and development of the organization in which it is implemented. Though there are various advantages in the information technology, it poses certain problems to some of the industries. Retail pharmacies are one among the industries that faces more problems with the intervention of information technology. The retail pharmacies face problems with the implementation of information technology. (Fisher, 2006).Generally information technology is considered to be a savior in most of the organizations. In retail pharmacies it does not fare well due to its complex procedures and operations. There are various problems are faced right from the beginning of the operation till the report generation. The problems include input of information, output, billing issues, insurance verification and other competencies. These competencies include training problems and dispensing problems. These problems can be resolved by implementing simple procedures and systems and it will yield better results when compared to the complex procedures of the information technology. Problems in Input of Information The input is one of the major parts in any operation and the procedure must be kept simple. The information in a pharmacy will include the name of the medicine, the date of manufacture and the date of expiry and the name of the manufacturing company. The information technology and its advancement include various features in a single system which complicates the input procedure. This acts as a great disadvantage to the pharmacists and they find it difficult to operate the system. Information technology is not easy to implement and most of the pharmacies still follow the manual processing. Due to the intervention of information technology the process in the retail pharmacies have become easier in certain cases and has also become difficult for the ones who lack knowledge. (Fisher, 2006). Though information technology has improved the status of pharmacies, the reluctance to update to the system leaves them at problems. The pharmacists find it difficult to enter the information regarding the medicines and it takes more time for them to correctly enter the complete details pertaining to a particular medicine. Output ProblemsThe output is the important part of any process and the procedure to gain the output should be kept simple. With the intervention of information technology the process of obtaining an output has become easier. The output of retail pharmacies may be the list of medicines available or the stock available in the pharmacies. The retail pharmacies keep track of the medicines available with them and they have to make a note of the left over stock. The inventory process is made simpler by the information technology but the lack of experience makes it a tedious process. The traditional process of maintaining a manual record of the medicines seems easier instead of checking the system for each and every medicine. Thus creating an

System Safety Essay Example | Topics and Well Written Essays - 3500 words

System Safety - Essay Example One of the biggest challenges faced by the development team is management of hazards in critical software implementations for control systems and automation. The objective of this paper is to present a detailed analysis of challenges of System Safety, analysis of hazards, techniques of implementing System safety and global best practices followed. Mueller in 1968 described System Safety Engineering as an "organized common sense" (Leveson, 2003). Quoting this comment in her paper on safety engineering, Nancy Leveson (2003) stressed on the need for a disciplined and systematic approach to identify, analyze and control the hazards throughout the life cycle of a system (Leveson, 2003). She proposed a systematic approach of safety engineering in this paper. The steps of her approach will be taken as benchmark and mapped with the modern approach to System Safety in developing Software for Critical Systems in this paper. Risk Management: Nancy Leveson emphasized the need for Risk Management as one of the major disciplines in Safety Engineering (Leveson, 2003). ... viating from the System Requirements or becoming vulnerable to hackers & unauthorized modifications in production environment if improper controls are practiced in the development environment. Example, If the software is supposed to control electro-mechanical devices then vulnerabilities and unauthorized modifications in the software system may lead to hazards, accidents, loss of property and loss of mission in the operating environment. There can be many approaches to Risk Management in developing Software for critical systems. The most appropriate Risk Management approach applicable in the modern Software Development environments is defined in the Risk Management guide by National Institute of Standards & Technology, US Department of commerce (Stoneburner, Guguen, et al, 2004) and the BS ISO/IEC 27005:2008 standard (www.bsi-global.com). The approach presented herewith (Figure 1) can be very easily mapped with a software development project. This process is an intelligent mix of qua litative as well as quantitative analytical processing. The first step is to collate a list of all assets planned to be used in the software environment and then carry out their characterization. Risk Assessment Workflow Figure 1 The assets used in a software controlled critical production environment are: Software Workflows, Software Components (Units, Modules, Connectors, etc.), Servers, Desktops/Laptops, RDBMS systems, Middleware, Interfacing devices, Control devices, High Availability components, Underlying Network Architecture, Alerts & Alarm systems, Network Integration components (example, TCP/IP to RS232 converters), etc. The characterization of these assets essentially requires proper identification (asset tagging), asset ownership, purpose of asset and location of asset. Post

The Buffalo Soldier Essay Example | Topics and Well Written Essays - 1250 words

The Buffalo Soldier - Essay Example It was within this particular cauldron of hostile activity that the 9th and the 10th regiment would prove their mettle. Although there is no clear agreement with regards to where the term â€Å"Buffalo Soldiers† came from, it has been surmised that this was a term bequeathed to these regiments by the flows they so often fought. One particular account states the fact that after an attack by Cheyenne braves, attacked a contingent of hunters that were being protected by two members of the 10th regiment (Renard 707). The attack lasted for well over an hour with over 70 Cheyenne warriors seeking to kill both the hunters and their military escort. However, regardless of how hard they tried, the members from the 10th regiment fought valiantly and refuse to give up even in the face of overwhelming seemingly hopeless odds. Ultimately, one of the soldiers which is been described within the previous story, suffered from a bullet learned to his shoulder and up to 11 lance wins over his en tire body; nonetheless, he fought on with nothing short of a pistol and his saber. It is without question that due to this level of heroism, the renowned to which both enemy and friend alike the stowed upon the African-American soldier within the United States Army was born (Schubert 1219). Moreover, from such a interaction, it is oftentimes said that the Cheyenne warriors, upon returning to their tribe, noted that they had faced a soldier unlike any they had ever faced before; one that fought like a buffalo. However the term was coined, the name stuck in Buffalo soldiers were from then on used as a synonym for African-American soldier serving United States Army specifically black regiments. Perhaps even more importantly from historical and civil rights...From the brief analysis that has thus far been presented, the reader can see and understand why the actions that were undertaken by the 9th and 10th cavalry units earned such a monumental degree of renowned. Ultimately, yonder mere ly fighting for their country and exhibiting extraordinary gallantry and bravery in the face of oftentimes seemingly insurmountable odds, the Buffalo soldiers were able to prove to their military counterparts, as well as many individuals within society, that the African-American citizen was every bit as talented, gallant, intelligent, and determined as his white counterpart. Unfortunately, it would take another nearly 100 years in order to see African-American and white society integrate; however, the Buffalo soldiers and their sacrifices were in importance that healing post-war scar and moving the United States military in a more progressive and realistic direction.

Sherlock Holmes Essay Example for Free

Sherlock Holmes Essay The use of clues and red herrings this way creates a sense of atmosphere and suspense which appeals to the modern day reader because it is what most modern day stories include and as this was written in the Victorian era it is still giving the reader the sense of uneasiness; for example, In The Speckled Band, the gypsies are red herrings because Conan Doyle writes about them in a way as to suggest they are to blame for the crime however this only makes the reader build up false accusations against them and they become oblivious to the real criminal. The use of language is very interesting in Conan Doyles stories because there are many variations compared to the language we use today. For example in the speckled band Holmes asks Helen Stoner to take a seat but instead of using the phrase have a seat which we would use in todays modern language, he says to Miss Stoner pray take a seat which is a polite way of asking the same thing of someone. In the late 19th and early 20th Centuries women were not treated with an equal amount of respect as men and so by Holmes addressing Miss Stoner in that way, it is an example of how he is unique and does not think less of women. The modern reader may struggle to understand some of the meanings of the phrases used because they have slightly different meanings to us now. For example, Holmes addresses Watson and says, I beg you will not disturb me, using I beg in todays society would have a different meaning altogether as it would seem as though you desperately want something. Also, the language tells us a lot about Victorian society, in the past people were addressed according to their class and this was determined from where you lived. The suspect in The Speckled Band is Dr. Grimsby Roylott; he commits the crime of murder because he wants to ensure he gains full entitlement to a large sum of money. Conan Doyle uses very powerful imagery to create the character of Dr. Roylott such as, He was a huge man.. face.. marked with every evil passion and also He strode out of the room. These two quotes are a few examples of the language the author uses to build up the readers accusations against Roylott and also to show how he placed himself above others and to show his importance. In the Red Headed League, the main suspect is John Clay; he works hard only for half-pay. This is similar to The Speckled Band because both crimes are money related. From the techniques Doyle uses, the reader is meant to think that Roylott and Clay are the villains but then he also uses other techniques to make the reader doubt their suspicion. This makes the story ending much more unexpected. The writer uses suspicion by making the suspects act in mysterious and different ways to everyone else. From the behavior of the suspects, you find out that back in Victorian Society many crimes were based on money and the belief that it was very important; this is a very big similarity between the two periods of time because in todays society the majority of crimes are still money related. The victim in The Red Headed League is Jabez Wilson; he is a shop owner who is being deceived by his employee, John Clay. He believes that John is doing photography down in the cellar, however he is digging a tunnel to the Bank. The victim in The Speckled Band is Helen Stoner; she comes home after questioning the mysterious death of her twin sister. The writer uses techniques to make the victims seem helpless in comparison to Holmes, such as making them seem desperate for his help as though they are incapable without him, which in effect emphasizes his great skills and capability at solving crimes. Also, Helen Stoner is made to seem weaker than Jabez which shows how women were given less opportunities than men and that men were thought to be more powerful and important. A motive is a reason for something and all suspects must have a motive in order to commit a crime. The motive for both The Speckled Band and The Red Headed League is money. In The Red Headed League, John Clay attempts to steal from the Bank of London and in The Speckled Band; Dr. Roylott attempts to stop his daughter from marrying in order to inherit money that they would be entitled from the will of a past relative. Holmes motive for solving crimes is for the excitement in each individual case not for actually solving the crime itself. He says to Watson that he suffers from ennuie meaning that he finds everyday life boring. The motives show how important money was in Victorian Society; the main reason for this is because it determines your class. All Sherlock Holmes stories have strong morals; these are serious messages that teach the reader something. Both The Speckled Band and The Red Headed League have the same moral and that is that money isnt everything. Money can get people into a lot of trouble, in these cases murder and robbery. This is important for Victorian readers because money is very much related to their lives and people were very discriminate about class back in those times; these morals can be seen as a warning to them. These morals would appeal to a modern reader because it is still valid for todays society. It is a way of distinguishing right from wrong and showing how crime results in punishment and that justice will be done. The morals dont seem harsh to me, I think they are fair. It is a strong message; however I think they can be interpreted differently in both the Victorian society and todays society. Back in the late 19th and early 20th Centuries money often determined peoples class which could affect their lifestyles however; many crimes are committed in order to gain money for different reasons. The key parts of the stories that I feel appeal to me, as a modern day reader, are the processes leading up to the crime being solved and the frequent use of red herrings. Also, the Short Stories of Sherlock Holmes would appeal to modern readers because they are of a detective genre which still relates to todays society. I would recommend these stories because they are very well written and are also educational and informative about Victorian Society. I preferred The Speckled Band because it had the most unexpected ending due to having so many red herrings in. I think that that makes the story more exciting and interesting to read. Adriana Romano 10N Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

Progeria Essay Example for Free

Progeria Essay As much as i love to learn about commonly known dieseases in class one diesease that striked me as i was watching a tv show last year was progeria. Progeria is derived from the Greek work meaning prematurely old. Jonathan Hutchinson and Hastings Gilford discovered the syndrome in 1886. The name Hutchinson Gilford progeria syndrome existed because of this. doctors have discovered a single gene mutation responsible for Hutchinson-Gilford progeria syndrome. The gene is called lamin A this is the protein necessary for holding the center of a cell together. Researchers believe the genetic mutation enables the cell to be unstable, which appears to lead to progerias characteristic aging process. As newborns with progeria it usually appear normal but as times progess the cchildrens growth ceases and they start developing characteristics of the eldelry. A study from the Netherlands has shows that 1 in 4 million births (within the Netherlands) are diagnoesed with progeria Currently, there are 80 known cases in the world. Approximately 140 cases have been reported in medical history. Classical Hutchinson-Gilford Progeria Syndrome is usually caused by a odd mutation taking place during the early stages of embryo development. It is almost never passed on from affected parent to child, as affected children rarely live long enough to have children themselves. Theres no cure for progeria Regular monitoring for cardiovascular disease may help with managing your childs condition. Some children undergo coronary artery bypass surgery or dilation of cardiac arteries to slow the progression of cardiovascular disease. Drugs known as FTIs, which were developed for treating cancer, have shown hope in laboratory studies in correcting the cell defects that cause progeria. FTIs are currently are being studied in human clinical trials for treatment of progeria. interstingly Children affected with progeria age rapidly – about 7 to 10 times faster than normal which means their looks and physiology resemble a 70- to 80-year-old person, but they keep a dwarfish child-like body. Death usually occurs between the ages of 12 and 14 years. This generally happens as a result of cardiovascular deterioration, which includes things atherosclerosis, myocardial infarction, and congestive heart failure. Typically doctors will not find the following features usually dealing with aging Tumors, Cataracts, Hearing Loss, Diabetes. The outcome is very poor and that is because death always occurs in cases of Progeria. There is currently no cure for this mortal disease and the only treatment is to simply deal with the reducing the complications that come up such as the cardiovascular deterioration. The earliest influences of progeria on popular culture occurred in the 1922 short story The Curious Case of Benjamin Button by F. Scott Fitzgerald (and later released as a feature film in 2008). The main character, Benjamin Button, is born as a seventy-year-old man and ages backwards; it has been suggested that this was inspired by progeria. Also Charles Dickens may have described a case of progeria in the family of Smallweed of Bleak House, specifically in the grandfather and his grandchildren Judy and twin brother Bart. A Bollywood movie Paa was made about the condition and in it the lead character (Amitabh Bachchan) played an 11-year-old child affected by progeria. The movie Renaissance deals with progeria. In episode sixteen of the first season of the television show The X-Files, the corrupt doctor had experimented on children with Progeria. In the 4 book series Otherland by Tad Williams one of the main characters suffers from progeria. in 1978 book When Bad Things Happen to Good People, which explores God and the problem of evil, was written in response to his 14 year old sons death by progeria. Amd lastly South African artist/hip hop artist Leon Botha was one of the oldest known Progeria sufferers, surviving to the age of 26 before his death in June 2011 in conclusion progeria is a diesease that has effected many and kiled many children altering their life immensly. the fact that there is no cure for this diesease is some what a hard truth for patients with this diesease. socially also many progeria patients are not accepted because of their physical abnormalities and disfigures. Never the less exstensive research has been sought out in order to cure and treat progeria.

Analysis: Poem About My Rights, June Jordan

Analysis: Poem About My Rights, June Jordan Poem about My Rights This form of struggle and protest poetry, written by June Jordan (Poem about My Rights, 2015) truly captures and speaks for the voice of the oppressed and silent women in South Africa. When reading this poem, I was inspired and shaken by how powerful and moving it was, and how Jordan managed to get such a graphic and empowering message across through the reading of her poem. Her use of diction greatly emphasizes the harsh circumstances faced by woman, as well as Jordan’s anger towards the little political action and support against such abuse and neglect. The poem vulgarly refers to sexual violence experienced by woman and how they are victimized, harassed and abused by men who are physically and ‘socially’ stronger. Jordan speaks about rape, and how excuses are provided to the law, by the offender, which makes the rape seem okay and reasonable. This results in no justice taking place and the victim being left alone, feeling unsafe, with bursting anger and frustration – making them feel even more unwanted and like an outcast. This reveals the poor justice system; corrupt police work and fraudulent government systems – an entirely different theme in the poem. Clear evidence of racism is shown when Jordan says â€Å"We are the wrong people of the wrong skin on the wrong continent† (line 45 and 46). This expresses her view of how African Americans are made to feel like outcasts because of their skin colour and culture. Power, status, wealth and authority were determined by the colour of your skin, and many stereotypical views regarding racism are still present in the world. We can see through the line ‘I should have been lighter skinned’ (line 60) that being ‘white’ was the preferred skin colour, because it determined a family’s wealth and social status. The ‘wrong continent’ (line 46) in my view is referring to refugees that have moved and travelled across the world seeking job opportunities, better living conditions and housing because of the minimal resources and opportunities available in their own country because of their race. However this could make them seem like outcasts in the c ountry that they are not locally from, despite having as much of a right to belong there as another. Perhaps Jordan is looking at herself from a local Europeans perspective when she says â€Å"wrong people of the wrong skin on the wrong continent† (line 45 and 46) – as if to say these judgments and thoughts are going through their heads when they see a foreigner on their land. This clearly adds to the judgment and dis-belonging felt by Native Americans when moving countries, and how they themselves could start to see themselves this way and begin to blame themselves, causing self hate and pain. This occurs during the poem when Jordan blames herself for all the wrongs things that she is, and how she is a disappointment to her family and society. She speaks about how her parents are both disappointed with her and the way she is (line 58-67). However the poem does have an optimistic and unexpected ending when Jordan says that she will now defend herself, leaving the listeners/readers with a hopeful and encouraging ending. An important theme in this poem is gender inequality. In the past and still today, men are dominant to woman in many aspects including financial capability, decision-making, household-roles and various occupations. Men are generally earning more than women, and in many families and traditions, women stay at home for family duties, while men are the breadwinners. In the line ‘I should have been a boy because he wanted one/a boy’ (line 59) reveals two important aspects. One referring to ‘he’ – signifying the father of the child who is now a girl. Secondly referring to the stereotype and generalization which states that giving birth to a boy often promises the family more wealth and financial security in comparison to having a girl, and therefore boys were preferred and wanted. Stereotypically speaking, men have more authority and control in their families and generally make all the decisions regarding their child’s education and freedom – and we can see Jordan has personal experiences with this, through the harsh and cruel way she refers to it in her poem, and how there is no love, genuine care or concern that she expresses when referring to her parents. In the poem, the â€Å"wrong† elements and characteristics of June Jordan are constantly repeated. This is to emphasize the poet’s anger about her lack of acceptance that she feels not only by society but by her family. When listening to the poem we witness the harsh and judgmental comments and remarks made, for example â€Å"I am the history of the rejection of who I am† (line 78). Another example of where Jordan feels judged and unaccepted is when she says â€Å"it was my mother pleading plastic surgery for my nose and braces for my teeth† (line 6) a mother is supposed to be a woman who supports and loves their child for who they are, and not try to change them into what they aren’t. By Jordan using very visual and graphics words, it allows us to sympathize and even empathize for the way she has been treated and feels, making the audience connect with the poem on an even more personal and emotional level. From reading the entire poem several times and listening to Jordan’s reading of it, I get a sense of anger that Jordan expresses towards the people who â€Å"set things up like this† (line 21) – referring to the independence and self-restriction that Jordan feels. I believe that the people who set these things up would be society itself. Society set up racial prejudice, gender inequality, violence and abuse. Without the abuse of power of the people who have the control and the ability to make a true difference and positive change in this world, the world would be more controlled and at peace. Less crime, poverty, unemployment, violence and under-development would take place, resulting in a safer, happier place. When listening to the poem, I found that Jordan speaks clearly and uses pauses, creating a steady pace. Her tone in the beginning is not particularly aggressive or angry, however she does raise her voice to emphasize that she is upset and that the issues that she is talking about are personal. However as the poem progresses, so her voice becomes louder and more dominating, emphasizing particular words and phrases. This is particularly effective because the listeners now get a sense of how the poet feels about her own poem, adding a more personal and emotional touch. Her last few closing lines show her desperate cry out for independence and freedom. From my perspective I see it as Jordan’s determination to speak up for herself and finally take the will-power to stand up and defend herself against the negligence and abuse of others. I found this poem to be incredibly motivating and inspiring in terms of taking a stand against gender inequality and violence, and I believe Jordan should be remembered for her passion, bravery and courage for speaking out for the silenced and oppressed. Reference List: June Jordan Poem About My Rights, 13 November 2011 (video file). [Online]. Available: https://www.youtube.com/watch?v=XUSTxhYu7-4 [2015, April 20]. Poem about My Rights. 2015. [Online]. Available: http://www.poetryfoundation.org/poem/178526. [2015, April 20].

Studies on Adolescene of Piaget and Erikson Essay -- Compare Cognitive

Studies on Adolescene of Piaget and Erikson Adolescence is considered a difficult time of life and one in which a number of changes occur as the individual achieves a certain integration of different aspects of personality. One approach to the cognitive and emotional transitions made at different times of life is to consider how the changes in, say, adolescence are linked to a continuum of change beginning in childhood and continuing throughout life. Some theorists, such as Piaget, were interested primarily in the transitions of childhood and youth, while others, such as Erikson, saw all of life as a series of transitions and offered a continuum of stages covering all of life.   Ã‚  Ã‚  Ã‚  Ã‚  Piaget became fascinated in his early studies with his discovery that children of the same age often gave the same incorrect answers to questions, suggesting that there were consistent, qualitative differences in the nature of reasoning at different ages, not simply a quantitative increase in the amount of intelligence or knowledge. This discovery marked the beginning of Piaget's continuing effort to identify changes in the way children think; how they perceive their world in different ways at different points in development. Piaget's contributions can be summarized by grouping them into four main areas. First, he produced literature on the general stages of intellectual development from infancy through adulthood. This concern occupied him from 1925 to 1940, and after 1940 he began to describe some of the developmental stages in formal, structural terms using models from symbolic logic (Flavell, 1963, 1-9).   Ã‚  Ã‚  Ã‚  Ã‚  The different stages postulated by Piaget help to explain different rats of learning at different ages as well as the types of learning possible at different ages for the majority of the population. Learning itself is seen by Piaget as a process of discovery on the part of the individual, and learning as a formal activity becomes a system of organization by which instruction is enhanced by the way the teacher arranges experience. Learning is thus experiential, and Piaget suggests that experiences have meaning to the extent that they can be assimilated. Such assimilation does not take place without accommodation, an aspect of considerable importance from the point of view of adaptation and possible development:   Ã‚  Ã‚  Ã‚  Ã‚  One of the principal aims of the teacher wil... ...enerativity versus stagnation--the individual needs to be needed and to assist the younger members of society, and generativity is concerned with guiding the next generation. The last stage is that of ego integrity versus despair, and this is the time when the way the other conflicts were decided has an influence. If the preceding conflicts were not suitably handled, despair may result in later life (Liebert & Spiegler, 1982, 88-92).   Ã‚  Ã‚  Ã‚  Ã‚  Piaget was most interested in the learning stages for the child, while Erikson carried his stages through the life cycle. Both indicate how the stage of adolescence is part of a continuum, however, prepared for by childhood and leading to adulthood. Further research may differentiate even more divisions over the adolescent years.   Ã‚  Ã‚  Ã‚  Ã‚  References   Ã‚  Ã‚  Ã‚  Ã‚  Flavell, J.H. (1963). The developmental psychology of Jean Piaget. New York: D. Van Nostrand.   Ã‚  Ã‚  Ã‚  Ã‚  Furth, H.G. (1969). Piaget and Knowledge. Englewood Cliffs, New Jersey: Prentice-Hall.   Ã‚  Ã‚  Ã‚  Ã‚  Liebert, R. M. & M. D. Spiegler (1982). Personality: Strategies and issues. Homewood, Illinois: The Dorsey Press.   Ã‚  Ã‚  Ã‚  Ã‚  Whitbourne, S.K. & C.S. Weinstock (1986). Adult development. New York: Praeger.

Fashsion Statement :: essays research papers

Fashion Statement There are many reasons why we choose to wear a particular article or style of clothing. Many of us consider our choice in clothing as an extension of our identity; while many others pick items from their wardrobe that reflect their current mood. There are also many times when we choose to dress a certain way in anticipation of being in a particular social setting. When someone decides what to wear they need to keep in mind what messages will they be sending to the gazing eyes. Sometimes we forget or don’t realize, that we are sending both true and false message through our clothes. I am a calm, casual, musician however my clothes do not reflect this. To start, I am wearing skateboard shoes, fat toe-end and fat tongue, rather bulky. They are black except for the gum sole, and the logo on the tongue is golden. The golden logo is hidden by the cuffs of my black, neatly creased Dickies work pants. My pants fit nicely, not tight and not baggy. Holding my pants up is a black casual clamp belt, about an inch tall, with a small rectangular silver buckle. My belt is occasionally being revealed by my un-tucked, youth large, blue, button-up, collared t-shirt. The shirt is a basic plaid design, with a thin vertical line for every thick horizontal line and visa versa. Resting on parts of my shoulders and back is my surfer, guitarist length (about 8 inches long), brown, wavy hair parted down the center. Lastly, sitting backwards on my head, are my sleek, solid black Spy sunglasses. Spy is a company that makes sunglasses for the surfer, coastal alike. These clothes were not acquired in any special way, nothing more or less ordinary than anyone else. I tend to shop at stores that sell surf and skate brand clothing. These brands include Billabong, Quicksilver, Split, Osiris, Dickies, and many similar brands. Stores that sell these brands are found almost everywhere, but I tend to spend most of money at Tilly’s and Chick’s. When others decide what outfit to wear, they are making a statement on how they feel or how they would like to feel. For example, they may wear clothes that make them feel sexy, strong, smart, professional, relaxed, or powerful. The ways I feel in my clothes are relaxed and casual. I don’t feel either over or under dressed for any particular occasion.

To Be or Not to Be - Hamlets Answer Essay example -- Shakespeare Haml

To Be or Not to Be - Hamlet's Answer As Hamlet approaches a waiting Ophelia, he begins one of the most famous soliloquies in all of literature with the immortal line: 'To be or not to be?that is the question' (III. i. 64). Yet this obvious reference to suicide only scratches the surface of the heart-rendering conflict felt by the young Dane. Hamlet's impetuous desire to take his own life is only an impassioned reaction to the heavy burden of revenge that his father's murder has placed upon him. His greater struggle, and the focus of Hamlet itself, involves the questioning of the purpose and meaning of a life well-lived. The character of Hamlet pursues this knowledge through his manipulation of reality, his search for the courage necessary to fulfill his quest, and his eventual acceptance of his true responsibility. Soon after the death of his father, Hamlet discovers the deceptive nature of appearances. When the queen questions why he is so distracted by the appearance of those mourning, he replies by describing the facades of others: These indeed ?seem,? For they are actions that a man might play; But I have that within which passes show, These but the trappings and the suits of woe. (I. ii. 86-89) Hamlet knows that his grief is genuine, and he is angered by what he believes are the superficial responses of others. Yet that anger soon turns to introspection as he considers the power of such role-playing. As he banters with Rosencrantz and Guildenstern as they feebly attempt to discover the source of his bizarre behavior, Hamlet tells them that ?there is / nothing either good or bad but thinking makes it / so? (II. ii. 268-270). He has quickly learned that appearances can be altered and actions feigned... ...what is?t to leave betimes? Let be. (V. ii. 234-238) In his search to better understand his own purpose in life, Hamlet has inadvertently answered the question he so profoundly posed earlier in the play. Through observing the nature of reality and man?s ability to shape it, he learned more about the nature of truth. In discovering an inner sense of courage upon which he could draw, he found the strength he needed to follow his convictions. And finally, by accepting the reality of man?s temporal existence, he came to believe that integrity of thought and action is what gives life its meaning. ?To be or not to be (III. i. 64). Shakespeare?s Hamlet offers a resounding answer to this enigma: if life is lived righteously and with conviction of purpose, then ?Let be? (V. ii. 238). WORKS CITED Shakespeare, William. Hamlet. New York: Washington Square, 1992.

Marxist Understanding of Family Essay

Examine the Marxist contribution to our understanding of the family The Marxists society view family through the eyes of capitalism and that the proletariat (the working class) solely benefit the bourgeoisie (the ruling class), whereas a functionalists perspective of family is that they should benefit both society and individual members of the family, however, Marists argue family is simply an instrument of the ruling class. Marxists believe family in today’s society perform key ideological functions for capitalism, a set of ideas/beliefs that justify inequality, a system that persuades the public into accepting this is a fair and natural way to act in society. Capitalism is an economic system in which private ownership controls all of the means of production for profit and exploits the proletariat class, selling their products for more money than paying the working class for their labour. Benefits that the family provide through capitalism include the inheritance of private property, socialisation into acceptance of inequality and a source of profits – all of these which do not benefit the members of the family. Capitalism leads to family playing a major role in profits as they are the market for the sale of consumer goods. Family fulfil this role by persuading families to ‘keep up with the Joneses’ by consuming the latest products, ‘pester power’ which persuades parents to spend more on their children, especially if their child do not have the latest gadgets, clothes etc. nd being mocked because of this. The capitalist system requires nuclear monogamous relationships as it is needed for private ownership, as said by Friedrich Engels. A sociologist, Friedrich Engels, alongside Karl Marx, studied family from a Marxist perspective and traced the changes of family to the mode of production. Engels explains that society has not always been exploited by the bourgeoisie, in fact, the means of production were collectively owned. Engels theorized that as society changed, more restrictions of norms and values in a family were placed on sexual relationships and the production of children. Primitive communism was described as a large promiscuous horde; however, family and marriage have evolved through stages which included polygyny evolving into the monogamous nuclear family. This form of family is believed to have developed to solve the problem of inheritance of private property because there would be no confusion about the paternity of their offspring, whereas a promiscuous horde would have difficulty defining who the father of their offspring was. Gough approves of Engel’s views claiming they have a ‘sound basis’ agreeing that when the means of production is shared tend to be have larger units, however, as the means of production moves towards private ownership, the family size decreases. Nevertheless, criticisms against Engels’ theory by Lewis Henry Morgan claimed Engels’ studies are a ‘figment of his imagination’, due to the fact Morgan found out that monogamous marriages and the nuclear family existed. However, Eli Zaretsky’s view on family is linked to the Marxist view, that they are just a unit of consumption – the ‘major consumer of capitalist products’ – and that the ‘modern capitalist society creates an illusion’ of private family life as the family cannot meet its family’s needs. Zaretsky sees that the family is an apparent ‘safe haven’ due to the fact individuals were alienated at work which built up stress, however, families were unable to provide for the personal needs of its members. Family basically provided satisfactions which were unavailable out in public. Zaretsky argues that the ideology of the private family life is separate from the economy as he also feels the bourgeoisie exploit the proletariat for their own gains. Marxists feel that there are many institutions that the capitalist system are maintaining within society such as education – which provides secondary socialisation which prepares children for adult life, working for the bourgeoisie, and institution of healthcare from the NHS who provides free healthcare. This is also seen to benefit the bourgeoisie as free medical care for patients mean they will recover quicker in order to go back to work and serve interests of capitalism. However, these perspectives from a Marxists view of family are highly criticized for being too deterministic, not giving enough credit to individuals, overly emphasizing the importance of the economic system’s effect on family structures. Critics also suggest Marxists are too negative on family, ignoring realistic benefits of the family such as intimacy and mutual support rather than reproduction just to provide the next generation. Also, this perspective on family is proved to be very outdated as the rise of alternative family and types of household have changed within society over the years and the fact that Marxism blame capitalism for lack of responsibility in individuals, even in non-capitalist countries such as Cuba, where do the problems come from there if they do not suffer capitalism? Other opposing perspectives of the Marxist view on family come from Feminists who argue that Marxists emphasize on social class, underestimating the importance of gender inequalities within the family and Functionalists such as Parsons believe that family are not present to serve capitalism. Talcott Parsons believes the family is like a ‘warm bath’ in which family life helps individuals relieves their stresses from work at home. To conclude, the Marxist view of family proves to be quite negative on the concept of family, stating that the proletariat are being exploited by the bourgeoisie as a unit of consumption (said by Zaretsky), and other than that, serve no other purpose but to reproduce for the inheritance of property (said by Engels). Edmund Leach, although not a Marxist, has a consensus view of family, pointing out problems found within the nuclear family, presenting a pessimistic view of the family. Leach says that today’s domestic household is isolated with large amounts of emotional stress in individuals which results into the nuclear family becoming ‘like an overloaded electrical circuit’ causing ‘fuses to blow due to high demands’. Because of this, conflict is present – parents begin to fight and children rebel. Leach’s view is diametrically opposed to the Functionalists as Parsons feels that the nuclear family makes up a supportive unit, whereas Zaretsky thinks that this view is too positive and this ‘happy family’ is an illusion and is a fake impression of reality. However, Engels believe that the nuclear family did not exist in pre-industrial society, but promiscuous hordes did – now in today’s society, that has changed due to serial monogamy being seen as a set norm and inheritance can function for capitalism. Feminists disagree saying that this perspective ignores gender, Morgan stating that Engels has imagined this theory and Functionalists claiming the nuclear family is in fact a natural process, not deliberately changed for the bourgeoisie.

Half-Past Two and Piano Essay

Half previous(prenominal) Two is about(predicate) a new-fashioned baby bird who has done something naughty. His teacher punishes him by making him stay behind until one-half past two. However, being cross, she forgets he has non yet learnt to tell the era. Thus, his concept of season doesnt yet include numerals. He knows he is punished but female genitalianot check why. During his detention, he rec totall(a)ys the era modules he knows in an attempt to figure out when entrust he be free again. He carrys out of reach of all the timefors into a conjuration world. The teacher has almost bury about the boy owing to the slimness of the matter to her, but of great deduction to the boy. At cash in ones chips, she scuttles in and lets him go home.In Piano, The simulacrum in the numbers is auditory modality to a woman render and playing the easygoing. This makes him recall when he was a child, sitting down the stairs the piano listening to his mother play and sing on Sun day evenings in winter. He is wishful about the warmth and happiness of his puerility days. However, he seems to berate himself on recalling his puerility and views himself as sad and less masculine for giving in to his desirous impulses. With his humanness ringlet/Down in the runoff of remembrance, he weeps, an act considered unlike for a man.These two poems both(prenominal) component striking language. Firstly, they both use onomatopoeia to require the setting of the poems. In Half-past Two, the onomatopoeia is utilize to convey the ticking sound of the measure, whereas in Piano, it is employ to convey the medicineal theater sounds of the piano.Secondly, they also both use alliteration. In Half-past Two, the phrase time hides tick-less is used to convey the sound of a clock ticking. However, in Piano, the repetition of the concurring(a) /s/ is used to convey the simmer down and quiet singing of the woman.Thirdly, the two poets train their words prudently. In Half-p ast Two, puerile words such as infernal and cross helps us locate our imaginations inside the setting of a primary school. In Piano, the positive word cosy hassles the warm and happy atmosphere when he was a child. On the other hand, banish words betrays and insidious convey that he is ashamed of his weakness.Fourthly, the use of senses butt be found in both poems. In Half-past Two, in stanza 8, the senses such as smell of old chrysanthemums brings alive the eyeshot in the classroom. In Piano, the persona hears the woman singing Softly, in the downfall and playing the piano, recalling his childishness memories.Lastly, the modal value of both poems is desirous and they both have the paper of childishness. The persona in Half-past Two is nostalgic about the long- mixed-up childhood which is free from time constraints. It can easily be seen in the last stanza He escaped to be natural. On the other hand, the persona in Piano is sad and hollo for the time which will nev er draw keister after it is forever lost with his manhood cast/Down in the flood of remembrance.For Half-past Two, I hold punishment is not a suitable way to discipline an exculpated child who did Something Very Wrong. He should be explained what the error is. The poet uses the teacher to criticize adults who ar dismissive of children, emphasized by she slotted him cover. Adults should c atomic number 18 and attend to children more.Besides, this poems effect on me is so well that it almost brings me back to my merry childhood. I crave for reliving my childhood, when I lived freely without troubles and worries and time constraints.A nostalgic mood is revealed in the last stanza. It shows that the poet is very nostalgic, reminiscing the childhood experiences when everything is not constrained by time. Moreover, the fantasy world which the child conceives in stanzas 7 & 8 is most peoples utopia, where they can temporarily forget all the essay and worries from work or studies and escape from reality. It is a dream world where all of us can dream about as a solace when we are stressed out.The poem, Piano, has a nostalgic and wistful tone. Hearing the powerful music and soft song, the persona recalls his pleasant childhood memories. He reminisces that he sat under the piano pressing the small self-collected feet of his mother. However, in the last stanza, my manhood is cast/Down in the flood of remembrance, I weep like a child for the past. It appears that the persona is rather drizzly and melancholic. He is sad and crying for the time which will never come back after it is forever lost.Besides, the Tingling arrange and the mastery of song strongly evoke the personas pleasant childhood memories. It also brings me back to the time when I was a child, learning how to play the piano. I regret not taking piano lessons seriously at that time and displace it at last. We should treasure everything we possess forrader they slip away.In my opinion, the persona, b eing a man, should not cry hastily. I think it is very embarrassing for a large(p) man to weep. He attempted to jump his emotions but failed. His heart weeps to belong and last he bursts into tears. His weeping is uncharacteristic of his surrender maturity.Nevertheless, I prefer Half-past Two, because it can fully depict the helplessness of the bare child being kept in until half past two a time completely unfamiliar to him. I also like the tone of the last stanza. It can trigger my deeper thoughts. It makes me realize that the domain where time hides tick-less waiting to be born is a utopia where many people can temporarily forget all the stress and worries and relax.

Plc, Bcg Matrix, Product, Services Etc of Mahindra Scorpio

Customer Needs , Wants & Demands Needs argon the basic human requirements. People need air, water, food, habilitate and shelter to survive. People likewise have substantial need for recreation, education and entertainment. These necessitate become Wants when they be directed to specific objects that might satisfy the need. Wants argon shaped by our society. Demands are wants for specific products okay by an ability to pay. Needs are of volt types ?Stated needs ?Real needs ? unverbalised needs ?Delight needs ?Secret needs The SUV, Mahindra Scorpio comes under Real needs.Real need is a need where a customer wants a 4 bicycler whose operating cost , its initial price is depleted. A customer opts for a Mahindra Scorpio because It has a combination of drag capacity. It is a safer vehicle because of its larger and heavier built and slightly passel like a vehicle with broader empower ar guidement with proper thy support. It has a genuinely in force(p) cargo capacity. Its an All Terrain Vehicle made for approximate roadstead and serene glass like roads for a comfortable journey. It has real powerful CRDE railway locomotive with a higher torque full on capacity to drag itself with ease when the throttle is fully pressed.SWOT Analysis of Mahindra Scorpio SWOT analysis stands for Strengths ,Weaknesses, Opportunities and little terrors . Its a way of monitoring the international and internal merchandise surround. The analysis is as follows- Strengths Analysis - oIt has a very low maintenance cost with a gracefully tough masculine look . oIt has an extremely smooth deed in the folksy, rough, city and highway roads. oHas a headspring designed seating arrangement. oExcellent performance in case of covering long distance. oA very well impressed loyal brand side with easily numbers of attend centers.Weakness Analysis- oIt has a very limited International merchandise. o at that place are no airbags for bulwark Opportunities Analysis- oHard w ork of the R department to precede some tender attractive featured models. oIncreasing the get power and attraction towards heavy cars of common people. oMaking the models more than fuel efficient models and try to introduce CNG models. Threat Analysis- oIncreasing competition with global players. oIncreasing fuel prices. Porters generic wine Strategy Of Mahindra ScorpioFive forces model of Porters generic strategy of Mahindra Scorpio is as follows Threat From Buyers Mahindra Scorpio is a low and favorable SUV visible(prenominal) in the market as in parity with other car manufacturing companies. Threat From Suppliers Mahindra is in coaction with some leading foreign car part company for delivery of the car parts. Threat From Competitors There are competitors of Mahindra Scorpio in the market but no one has a SUV at this price range of Mahindra. Threat From New Entrants There is a bane from the new entrants as Government has approved FDI , so foreign players may come . Threat From Substitutes The main ministration of Mahindra Scorpio are the low range luxury cars. BCG intercellular substance in term of Mahindra Scorpio Here in the BCG matrix the product which has a low market offset rate with low market component part showed as Dog , the product which has a low market increase rate with high market share showed as Cash Cow , the product which has a high market growth rate with low market share showed as Question recognize , the product which has a high market growth rate with high market share showed as Dog . The Mahindra Scorpio comes under Star. The Value Delivery grasp In Respect of Mahindra ScorpioA value grasp is a strand of activities. Products pass through all the activities of the chain in order and at each activity the product gains some value . As the take care shows above first the firm infrastructure is developed. Mahindra and Mahindra was already a giant automobile house when they launched Scorpio. Mahindra Scorpio is creation developed at its Nashik plant. The primary value chain activities which are employ in Mahindra Scorpio are inbound Logistics i. e the receiving and wareho use of raw materials and their distribution to manufacturing. Mahindras inputs primarily comprise raw materials and corruptd components. today its prison term for collecting the raw material which is called as Operations , films a car complete. In the next section that is in Outbound Logistics section the car is delivered to the various dealers placed across India as their requirement. Now comes the most distinguished part market and Sales portion for which Mahindra has a qualified team and at last its time for the later on sales services. In maximum urban areas of India Mahindra has a service center. Customer Value & comfort Customer satisfaction is the perception of the customer which comes after using the product .When the customer uses the product he compares between the products actual performance and the a ssurance provided by the company during the purchase. In case of Mahindra Scorpio, they take a crap the actual stated features and specifications to the customers along with a very earnest after sales service. It makes people delightful and influensive to purchase Scorpio. Marketing Plan Of Mahindra Scorpio Mahindra being a Indian company always kept in brain the price along with fuel efficiency . Now they targeted the urban areas along with hilly roads and promoted for that with the process of the brand name Mahindra.The distribution ne bothrk of Mahindra was in addition much strong with distributors available across India and service centers followed by it. The car first launched in the vacuum tube cities and then entered in the smaller cities as per the consciousness and promotion goes on. The Marketing Environmment Of Mahindra Scorpio Marketing environs consists of the two parts one is internal environment and other is external environment. Micro Environment - The micro environment consists of the attributes such as The company that includes all the departments, Suppliers, Marketing intermediaries, Customer markets, Competitors Publics Macro Environment- The Macro environment consistes of demographic, Cultural forces, Economics, Natural, Technological, Political, The micro environment is the environment which is link up to the companys internal matters as the company. Here if we check Mahindra Scorpio we canful see that it has strong company visibleness along with that a well design supply chain and suppliers from all around . Along with this company profile the mahindra still has its compititors in the market such as Toyota , Honda who also has SUV.And now the attribute is Publics or the customers who in reality get the car and uses it. The Macro environment is the external environment . Here we can see that the demographic stands for the illuminateification in terms of age and income . The Scorpio is chiefly used by kernel aged soulfu lnesss with a higher income than middle income free radical. Now the cultural forces which actually not affects Scorpio. Scorpio overcame the Natural obstacles and launched a product which is as preffered as on the hilly roads also preffered in the noraml highways for a long drive. Market ResearchMarket inquiry often refers to either primary or thirdhand search. Secondary research involves a company using information compiled from various sources, which is about a new or existing product. Primary market research involves qualitative research as well as field outpourings or observations conducted for or tailored specifically to that product. Primary research, which is also called field research or original research, is useful for findings new information and get customers views on products. now as we defined in earlier we did it in terms of Scorpio .Having defined the competitive drawwork, the next task undertaken was that of analyzing the consumer. Consumer segments of B and C category car buyers were analyzed in terms of their expectations from a car, their perceptions about cars and their relationship. Proprietary techniques of research, of the advertize agency Interface Communication, like Mind &Mood, pictorial matter and VIP were used to understand this consumer. breakdown , Targeting & posture Segmentation -A market segment consists of a host of customers who share a similar set of needs and wants.There are quartette different dimensions used to cover a products market segmentation. These four things are ? Demographic ?Behavioral ?Psychographic ?Geographic The Demographic segmentation includes ?Adults ?Male & Female ?Mostly middle aged people ?Mostly higher income group Behavioral segmentation is the most powerful advancement because it uses ? Actual consumer behavior ?Product usage to make distinctions among market segments. Behavioral segmentation consists of some purpose role attributes like Initiator ,Influencer, Decider, Buyer & substa nce abuser . Initiator buys it in his own decision.Influencer influences people to buy the product such as a person using Mahindra Scorpio will influence other people to their near and dear ones to buy it. The decider here could be someone who is the head of the family and decides for his family to buy it. Behavioral variable quantity consists of Occasions , Benefits , User Status , Usage say , Buyer Readiness , Loyalty Status , attitude . Mahindra Scorpio is a car which can be used in all the occasions from family programs to daily life. A user uses it very frequently. In Geographic Segmentation we can say that it is good on the hilly roads as well as on the highways for a long drive.For the Psychographic segmentation the higher associate is commonly purchased among people who have a family, since its a SUV. Reasons for its use are ? Safety ?By being a SUV it gives you a original consideration among society. By being a SUV it gives you a certain status among society. Targeti ng M&M strategized to target a wider target audience, beyond UV customers C class and B class, but would cut across rural and urban customers. It cherished to avoid the taxi hole that Indica and Qualis had fallen to it and did not offer color of white. Targeting was for those who wanted a lifestyle product that assured style, performance and ruggedness.The ruggedness appeal came from the parent brand itself. manikin was more of the growing upper middle class. set M&M built an innovative berth around the theme of an SUV with a car nonnegative package. The positioning communicated that the vehicle was better than competition in terms of any of these cars and is a better buy in terms of money. The commercials intentionally used foreign models to give an international look and feel to the product, there was a deliberate emphasis on the aspirational and world-class penchant of the Scorpio.It adopted a bold car plus approach that because it was a totally new frame of reference tha t was being created. The primary focus was on the lifestyle a carefree, successful and bold attitude depicted by cruising on international highways. Mahindra intentionally wanted to break way from its brand of ruggedness. The secret code else will do was another play on the excellence that was attempting to be pushed. Advertising was strongly reenforce with below the line marketing sponsoring events and strong test drive marketing.